Destinations Rebrand

Complete rebrand and logo redesign for Destinations Career Academy, a tuition-free online public high schools that focuses on a personalized education experience to prepare students for success in today's high-skilled careers. Based on our previous logo and brand, we were asked to create something with less emphasis on the letter “D”, which could be compared to a letter grade of “D”. And overall create a modern, youthful brand that could appeal to teens.

The new logo is bold and simplistic, using modern type, and a minimalist arrow symbol that represents forward thinking, positive growth, and it points towards your Destination.


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Expel

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K12 Rebrand